The kit to launch a product in person. A flawless demo setup (dry-run everything), an A/V and stage package, a press and content kit, branded signage and swag, a livestream setup, and a registration and check-in system. The demo is the product; it has to work live.
Plans
Choose a plan that fits your needs and budget
Item List
4Stage
2 itemsPress & Run
2 itemsFAQ
Common questions about this kit
Dry-run the demo?
Yes, obsessively — live demos fail in the specific, predictable ways (WiFi, the clicker, the wrong screen). Rehearse it on the actual stage, on the actual network, with a backup (a video) if it must not fail.
Press kit?
Yes — a ready press kit (press release, product shots, fact sheet, exec bios) handed to attending press and posted online at launch. The kit that shapes the coverage; without it, you get whatever they wrote from memory.
Livestream the launch?
Yes — the in-room audience is hundreds; the stream is thousands or millions. A clean multi-cam livestream extends the launch far beyond the room and captures it for the highlight reel.
Branded swag?
Yes but useful — a quality branded item people keep (a good bottle, notebook, charger) over a cheap one they bin. The swag is the souvenir and the brand impression; make it worth keeping.
User Reviews
Product launch and my stream setup share the dry-run-obsessively gospel — live demos fail in predictable ways; rehearse on the real network with a backup video. Livestream extends it past the room, agreed.